THE ORDINARY

The Ordinary has a very simple and clean brand to it. Its all about creating products that are natural and beneficial. Their branding is very minimalistic and focuses on the ingredients of the products. By using only 3 main color choices for the color palette, its staying true to the minimalistic branding.

​

Brand Refresh: 

https://www.figma.com/proto/6D0dVuF3fvUvfb6rjL13zB/Ordinary_Olivia?node-id=616%3A14&scaling=scale-down​​